Potentially expensive breaking beauty news for Australian consumers
|Photo taken from kit cosmetics facebook page.|
From the company behind Kit and Mecca cosmetic stores comes the announcement (via their facebook and instagram pages) that a new “beauty brand is launching into #kitcosmetics next month”
Automatically I thought of brands such as Tarte cosmetics, Cargo and Urban Decay which have been unavailable in Australia until now. Those of you who subscribe to YouTube “beauty gurus” will have heard endless references and reviews of the Urban Decay Naked palettes, Eye primer potions, Amazonian Clay blushes etc and yet haven’t had a reliable and affordable way to purchase them.
However, as i sit here and ponder all the possibilities I cant help but wonder how much more we (in Australia) will be forced to pay for these items. Time and time again I have been shocked at the major price differences in (admittedly non essential, luxury) products here in Australia.
Our American and European brothers and sisters pay considerably less for everything from “drugstore” to high end cosmetics and fragrances (not to mention clothes, shoes, software and movies/music)
Kit/Mecca are not by any means the ones responsible for this phenomenon, as a relatively new face in the Australian beauty scene they are simply following suit and charging what the market will take or what the brands dictate as their retail value. Brands (some of my favourites) such as Benefit, Clinique, Bobbi Brown and Revlon have been charging significantly more for the same product to us, their island dwelling friends.
That is why I and many, many other Australian consumers are heading online to source our products from overseas or intermediate sellers sourcing from the US. We take risks buying from eBay (I’ve never received a counterfeit product … yet) or sign up to U.S postal address service to take advantage of their everyday low prices. I rarely buy any beauty products from department stores. I have managed to find online sources for almost all of my favourite brands. (However, I am yet to find a reliable source for Bobbi Brown so I begrudgingly pay the $40 for their under eye corrector but that’s it! I swear!)
Some would argue that the over inflated prices of international brands is even better reason to support Australian brands and companies, keeping the dollars and jobs in Australia and all that. Plus if everything the cosmetic companies are saying (about it being so expensive to transport products here) then Aussie brands should be the cheapest on our shelves and also cheaper than they’re being sold overseas..
but wait for it… here are some Australian* brands
Napoleon Perdis AutoPilot primer Becca eyetint
Australian website price $A59 Australian Becca website $A42
Ulta (USA) website price $A51 USA Becca website $A27)
Jurlique age defying eye cream Lipstick Queen endless summer lipstick
Australian website $58 Kit cosmetics $A33
USA website $A48 Ulta $A25
Somethings just not right there..
Here are some more examples of how much more we pay for beauty items
Benefit benetint OPI nail envy
Myer $A55 Myer $A35
Sephora $A34 Ulta $A19
Revlon Colorburst lip butter Clinique quickliner for eyes
Priceline $A22 Aus website $A34
Ulta $A9 US website $A18
Smashbox photo finish primer 30ml Too faced sweetheart blush
Kit cosmetics $A55 Kit cosmetics $A43
Sephora $A40 Ulta $A34
Nars powder blush MAC lipstick
Mecca $A45 Aus website $A36
Sephora $A33 US website $A17
Some of these are more significant than others. MAC is one that always stands out for me and because its a brand that is so often counterfeited I wont buy it online and therefore don’t really own more than a lipgloss or two. Clinique, Benefit and Revlon are also guilty of charging us much more (sometimes double) for the same products. Fortunately those brands can be bought online a little more safely.
As mentioned above I rarely buy products in store any more and tend to buy a few of the same item to stock up when I find them at a good price online. Its not difficult, it just takes time and patience and a good relationship with your Australia post delivery man. Until Australians start being offered goods at comparable and competitive pricing i have a feeling that many Aussies will keep doing the same.